Case Study:
Worm Return
Creating A Social Media Video For An Organization
Keeping Food Scraps Out of Landfills
Case Study Overview
Background: Worm Return is a Pittsburgh-based worm farm that diverts food scraps from landfills and turns them into valuable, nutrient-rich soil for gardens and other uses in and around the city.
The Challenge: Worm Return already had a solid reputation and a clear mission statement, and now they aimed to create an engaging, detailed video as a cornerstone of their marketing strategy and resources.
The Solution: We worked with the Worm Return team to produce a video highlighting a day in the life of Worm Return. We developed a storyline, interviewed founder and CEO Laura Totin Codori, then followed her and her team around for a full day of video. Once we had the video, we pushed through post-production to create a professional-quality final product.
The Payoff: Worm Return received a polished promo video that can easily be shared online and across social media, all so community members can better understand Worm Return’s mission!
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